1949 Mercury 2-Dr Coupe
New Bathtub Design Stops Ford From Going Down The Drain
Henry Ford II took over an ailing company from his grandfather in 1945. By 1948,
things were looking even worse. Lagging sales caused by designs that hadnt
changed since before WWII had placed Ford on the edge of bankruptcy. A new
design team led by George Walker and Engineering VP Harold Youngreen then came
up with a radical new design that proved to be just what America wanted.
The new “bathtub design featured an integrated body and fender that, along with
the “slab sides gave these cars a sleek continuous line. This design won Ford
the prestigious Fashion Academy Award “Car of the Year. “Hotchkiss Drive, a
smoother ride made possible by flexible new rear springs, “Magic Action
king-size brakes and “Picture-Window visibility, also enhanced performance. Ford
became, once again, the #1 selling car in America. Mercury had its best year to
date, finishing in 6th place in sales. With sales doubled over 1948, Ford was
out of trouble and once again Americas car.
Precision-Engineered to Original Ford/Mercury Specifications
These 1:24 replicas are filled with authentic details. With opening hoods, trunk
and doors, and the distinctive chrome grillwork, we guarantee that these
die-cast reproductions will give you the same thrill that over 1.3 million
Ford/Mercury customers had in late-1948 and 1949.
Model Features
• Opening Hood
• Opening Trunk
• Opening Doors
• Detailed Engine
• Detailed Interior
• Distinctive Chrome Grille
• Distinctive Chrome Trim work
• Precision Diecast Replica
• Baked Enamel Finish
• 1:24 Scale Model
• 8 Inches Long